by Rhonni | Apr 25, 2013 | Business Development, Design, Experiential Retail
While I believe it differs little from a shopping mall lease agreement, the agreement between Vendors and Renaissance Festival Management involves the Vendor building and maintaining a structure on the Festival’s property, then paying a show fee to vend from that...
by Rhonni | Apr 11, 2013 | Business Development, Design
Some of the worst Customer Service failures occur when a worker isn’t able to recognize who their customer is. In a well-run commercial kitchen, each station has a different customer. Yes, the Guest is everyone’s customer, but in order for that Guest to have an...
by Rhonni | Mar 7, 2013 | Business Development, Design, Experiential Retail
AKA, The Harsh Conversation I had with a Young Carpenter. The dynamics of the Vendor/Builder/Festival Management matrix are complex, and there are many places where the deal can go wrong for one or more of the parties. All three legs must be considered for this table...
by Rhonni | Feb 21, 2013 | Business Development, Design, Experiential Retail
In part one of this conversation, I mentioned that because a festival is an experience, it is the responsibility of the participants at a festival to help create real growth. But what about those shows where the participants are doing everything they can, but the...
by Rhonni | Jan 14, 2013 | Business Development, Design
Every industry has rules. The trick is in knowing how to get what you want while meeting the rules. Venues with a historical theme have tons of several restrictions that help create the environment that fools the public into the fantasy that they are visiting a 16th...
by Rhonni | Jan 4, 2013 | Business Development, Design
As an outsider businessperson, I’ve learned that creating a business outside normal parameters requires the constant thought “there might be a good idea here”. Do not expect there to be a trade show tailored to your new genre, just because you are making a living at...
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