If you’ve ever tried to run a Renaissance Festival, you know it’s a juggling act worthy of the Queen’s court. Traffic flow, construction headaches, sanitation woes, cash handling, craft mix, culture clashes… and that’s before we get to the musicians who can’t find...
Hello, my darlings, For decades now, I’ve had a front-row seat to both the magic and the mayhem of the Renaissance festival world. I’ve seen the triumphs, the heartbreaks, and the flat-out disasters that happen when people love this industry but don’t yet understand...
Hello my darlings — We’re creeping toward September, which means my brain has fully pivoted from “summer projects” to “festival mode,” and specifically, to the little jewel box of calm that lives above the bustle in Aberfeldy — Tea & Strumpets. For those who’ve...
Hello, my darlings— 📖 Let me tell you a story. Because like most truths in this industry, it’s easier to hear when it’s nestled inside a real moment. Years ago, at a northeastern show I won’t name (but if you know, you know), I was in my third year of vending...
Traffic flow cannot be deciphered on a map of a festival … other than the tendency for an audience to go to the right. 💡 Sidenote: We have assumed for decades that this was related to driving and yielding to the right… But studies show it may have more to do with the...
Hello my darlings, It’s building season at some of the festivals, and I’ve got thoughts. I just posted a new vlog walking through the Maryland Renaissance Festival, talking roof lines, visual theater, and why three boxes in a row can look like magic with the right...
So now that we’ve talked about the difference between marketing and PR, let’s dig into: What PR actually looks like for a festival Hint: It’s not all hashtags and sponsorship decks. Sometimes, it’s about knowing the president of the Rotary Club and getting on the...
👉🏼 If you’ve ever said “We need to do some marketing” when what you really meant was “Why isn’t anyone talking about us?”—this one’s for you. I see it constantly in festival circles: folks use “PR” and “marketing” like interchangeable parts in a booth design....
My darlings, I need to let you in on something that might surprise you: Renaissance festivals have been doing “experiential retail” for over 50 years, long before it became the latest buzzword in marketing circles. 🛍️I just read an article about how malls are now...
My Darlings, let’s talk about something that divides our industry right down the middle: Patron Campgrounds. Not a lot of shows offer them, but if you follow Renaissance Festival social media, you’ll see how passionately people talk about campgrounds. The folks who’ve...
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