Traffic flow cannot be deciphered on a map of a festival … other than the tendency for an audience to go to the right. 💡 Sidenote: We have assumed for decades that this was related to driving and yielding to the right… But studies show it may have more to do with the...
Hello my darlings, It’s building season at some of the festivals, and I’ve got thoughts. I just posted a new vlog walking through the Maryland Renaissance Festival, talking roof lines, visual theater, and why three boxes in a row can look like magic with the right...
So now that we’ve talked about the difference between marketing and PR, let’s dig into: What PR actually looks like for a festival Hint: It’s not all hashtags and sponsorship decks. Sometimes, it’s about knowing the president of the Rotary Club and getting on the...
👉🏼 If you’ve ever said “We need to do some marketing” when what you really meant was “Why isn’t anyone talking about us?”—this one’s for you. I see it constantly in festival circles: folks use “PR” and “marketing” like interchangeable parts in a booth design....
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