by Rhonni | Feb 21, 2013 | Business Development, Design, Experiential Retail
In part one of this conversation, I mentioned that because a festival is an experience, it is the responsibility of the participants at a festival to help create real growth. But what about those shows where the participants are doing everything they can, but the...
by Rhonni | Feb 14, 2013 | Business Development, Experiential Retail
⚜️What is it that makes festivals work? We like to throw the responsibility onto the Promotions and Marketing Departments, but a festival is an experience. Real growth in a festival is the responsibility of everyone involved. A couple of business truisms should be...
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